Data Management Sungard

This strategy envisions a system that not only collects and stores information, but also provides the tools to enable businesses to use this information to manage customer relationships that will benefit both customer and corporation. This enterprise-wide capability enables organizations to gain competitive advantage in their individual markets,through improvements in all aspects of customer relationship management.

Enterprise-wide System

The original concept of a data warehouse was a single, enterprise-wide system that stored all corporate data for access by users throughout the organization. However, the real world of data warehouse and data mart system implementation has evolved to a point where the technology is being applied in several different forms to meet different application requirements and varying corporate objectives.

The enterprise data warehouse (EDW) option is the data warehousing technology that provides the broadest and most effective CRM solution. The EDW is the repository for data from enterprise-wide sources, as well as from any other source of customer data, and in its final form represents the totality of up-to-date customer data -- demographic, transactional, and current, real-time information from all customer touchpoints.

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